I spend my time running a SaaS (Software as a Service) company and have the pleasure of talking to lots of fellow entrepreneurs about the metrics for their SaaS business. Below is a resource of articles that I find myself sending again and again. I’ll update to as we go. Pls. let me know any good ones I should add!
http://kellblog.com/2013/06/05/what-drives-saas-company-valuation-growth/
http://www.saas-capital.com/blog/what-determines-your-saas-companys-multiple/
http://www.wsgr.com/publications/PDFSearch/entreport/Q32013/private-company-financing-trends.htm
http://www.imergeadvisors.com/valuation-multiples-saas-companies-eyes-vc-firm
Operating Metrics:
blog.kissmetrics.com/saas-operating-metrics
The PDF report for the above infographic
http://www.forentrepreneurs.com/saas-metrics/
http://chaotic-flow.com/saas-metrics-saas-churn-kills-saas-growth/
